DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Can I Borrow That? Antecedents and Outcomes from Sharing of Digital Services: An Extended Abstract

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Services Marketing

Title

Can I Borrow That? Antecedents and Outcomes from Sharing of Digital Services: An Extended Abstract

Presenter Information

Alisha Horky, Elon UniversityFollow
Mark J. Pelletier, Radford UniversityFollow

Keywords

sharing economy, consumer-to-consumer, Amazon

Document Type

Proceedings Abstract

COinS

Can I Borrow That? Antecedents and Outcomes from Sharing of Digital Services: An Extended Abstract