‘Yelp’ Gives it Four Stars: Consumer Attitudes towards Ratings and Reviewers

Presenter Information

Cheryl Ward, Middle Tennessee State UniversityFollow
Raj Srivastava, Middle Tennessee State UniversityFollow
Vince Smith, Middle Tennessee State UniversityFollow
Donald P. Roy, Middle Tennessee State UniversityFollow
Lucy Matthews, Middle Tennessee State UniversityFollow
Tim Graeff, Middle Tennessee State UniversityFollow
Diane R. Edmondson, Middle Tennessee State UniversityFollow

Keywords

retailing, electronic word of mouth, e-commerce, online reviews, source credibility, social media, consumer behavior

Document Type

Proceedings Abstract