DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: The Impact of Social Media and Related Technologies on the Sales Process: A Qualitative Analysis from the Buyer’s Perspective

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Professional Sales / Sales Management

The Impact of Social Media and Related Technologies on the Sales Process: A Qualitative Analysis from the Buyer’s Perspective

Judi Billup, Salisbury UniversityFollow
Ryan Matthews, Kennesaw State UniversityFollow
Shawn Wilson, VP Beaulieu WestFollow
James Nathan Smith, Nova Southeastern UniversityFollow

Keywords

Buyer, Technology, Sales Process, qualitative

Document Type

Proceedings Abstract

COinS

The Impact of Social Media and Related Technologies on the Sales Process: A Qualitative Analysis from the Buyer’s Perspective