DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Assessing High Schools Students’ Perceptions of Sales as an Area to Study in College, and as a Career to Pursue after College

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Professional Sales / Sales Management

Assessing High Schools Students’ Perceptions of Sales as an Area to Study in College, and as a Career to Pursue after College

Scott A. Inks, Kennesaw State UniversityFollow
Ramon A. Avila, Ball State UniversityFollow
Marquetta A. Horner, Ball State UniversityFollow

Keywords

sales professionals, attitudes, sales career, gender differences

Document Type

Proceedings Paper

COinS

Assessing High Schools Students’ Perceptions of Sales as an Area to Study in College, and as a Career to Pursue after College