Proceedings

A Fine Arts Marketing Elective: Justification of Need and Proposed Course Content

Kimball P. Marshall, Alcorn State University
Rene Desborde, Kentucky State University
Sharon Thach, Tennessee State University

Positioning Conflict in Place Branding: An Assessment of Competing Musical Discourses in the Branding of Chattanooga, Tennessee

Jon Littlefield, Dalton State College

Research Issues in Fine Arts Marketing

Kimball P. Marshall, Alcorn State University
Sharon Thach, Kentucky State University
Jon Littlefield, Dalton State College

Self Concept Clarity and its Impact on the Self-Avatar Relationship in a Mediated Environment (update 2016)

Stef Nicovich, Lynchburg College

The Art of Advertising

P.J. Forrest, Alcorn State University
William Piper, Alcorn State University

Visual Art as a Positional Good. What Determines the Value of Visual Art in a Market?

Timothy J. Schibik, University of Southern Indiana
Aaron Schibik, University of Southern Indiana