DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: The Influences of Motives and Personified Quality on Electronic Word of Mouth Adoption

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Internet / Social Media Marketing

Title

The Influences of Motives and Personified Quality on Electronic Word of Mouth Adoption

Presenter Information

Chien-Chung Chen, New Mexico Highlands UniversityFollow

Keywords

eWoM, Electronic word of mouth

Document Type

Proceedings Abstract

COinS

The Influences of Motives and Personified Quality on Electronic Word of Mouth Adoption