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Health Care Marketing

A Needs Assessment Study of What Health Care Consumers Want from Social Media & Social Networking

Joseph D. Cangelosi, University of Central ArkansasFollow
Edward Ranelli, University of West FloridaFollow
Ken Griffin, University of Central ArkansasFollow
David Kim, University of Central ArkansasFollow

Keywords

: preventive health care information, social media, social networks

Document Type

Proceedings Paper

COinS

A Needs Assessment Study of What Health Care Consumers Want from Social Media & Social Networking