The Impact of “Made-in-America” Advertising Claims on Consumer Ethnocentrism

Presenter Information

William T. Neese, Troy UniversityFollow
Monica J. Favia, Bloomsburg UniversityFollow
Michele Welliver, Bloomsburg UniversityFollow

Keywords

consumer ethnocentrism, Made-in-America advertising claims, U.S. automobile industry, Analysis of Variance (ANOVA), Qualtrics panel

Document Type

Proceedings Paper