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Consumer Behavior / Marketing Research

Pluralist Masculinity: New Sexuals in Male Marketing

Merlyn A. Griffiths, University of North CarolinaFollow
Sarah Lefebvre, University of Central FloridaFollow
Laurel A. Cook, West Virginia UniversityFollow
Channelle D. James, University of North CarolinaFollow

Keywords

metrosexual, male marketing, masculinity, masculine identity, spornosexual, lumbersexual

Document Type

Proceedings Abstract

COinS

Pluralist Masculinity: New Sexuals in Male Marketing