DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Targeting Vulnerable Consumers: The Marketing of Indoor Tanning to Young Adults

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Consumer Behavior / Marketing Research

Targeting Vulnerable Consumers: The Marketing of Indoor Tanning to Young Adults

Suzanne B. Benet, Grand Valley State UniversityFollow
Frederic B. Kraft, Grand Valley State UniversityFollow

Keywords

vulnerability, addiction, ethics, public policy, regulation, tanning

Document Type

Proceedings Abstract

COinS

Targeting Vulnerable Consumers: The Marketing of Indoor Tanning to Young Adults