DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: The Spillover Effects of Overweight Models in Food and Fashion Advertising

Skip to main content

Advertising / Direct Marketing

Title

The Spillover Effects of Overweight Models in Food and Fashion Advertising

Presenter Information

Bridget Satinover Nichols, Northern Kentucky UniversityFollow
David Raska, Northern Kentucky UniversityFollow

Keywords

obesity, spill-over, brand attitudes, weight bias, advertising, models

Document Type

Proceedings Abstract

COinS

The Spillover Effects of Overweight Models in Food and Fashion Advertising