Keywords
tanning, tobacco, tanning industry, indoor tanning
Document Type
Proceedings Paper
Included in
Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Business Law, Public Responsibility, and Ethics Commons, Entrepreneurial and Small Business Operations Commons, Marketing Commons, Other Business Commons, Sales and Merchandising Commons
Is Indoor Tanning the Next Tobacco?
Marketers of indoor tanning services have directed major promotional efforts toward young adults, and their tactics in pursuing this market segment have been limited by only weak regulation (Greenman and Jones 2010). Although most young indoor tanners acknowledge the link between skin cancer and tanning, they desire the immediate benefits of a tan and regard skin cancer as a distant threat, something as hard for them to imagine as old age itself (Hillhouse 2011). The authors compare the marketing practices of the indoor tanning industry with the practices of the tobacco industry prior to present day regulations.