Proceedings

A Typology of Co-Branding Strategies

Suzanne B. Walchli, University of the Pacific

Is Indoor Tanning the Next Tobacco?

Suzeanne B. Benet, Grand Valley State University
Frederic B. Kraft, Grand Valley State University

Market Oriented Organizations and Talent Workers: Composition of the Workforce and its Influence on Market Orientation

Dawn Mueller, Fairleigh Dickinson University
Pradeep Gopalakrishna, Pace University