Location
Kumasi, Ghana & Virtual
Start Date
7-8-2026 12:00 PM
End Date
7-8-2026 12:30 PM
Description
The main goal for organisations investing in big data analytics (BDA) is to derive business value. However, most organisations struggle to gain a competitive advantage from BDA insights. As a result, top management continues to grapple with pervasive BDA issues that they find difficult to comprehend. This research explores the foundational components that inform the formulation of a BDA strategy for organisations in South Africa. The research followed a general inductive approach through a multiple-case study of two South African BDA organisations. The findings revealed 5 components that inform the formulation of a BDA strategy. In particular, organisations require well-articulated BDA business goals and objectives that align with the required BDA techniques to be executed by competent people with the skills to manage complexities arising from various big data characteristics. Organisations must also utilise technologically advanced tools to enhance their competitive advantage in the market in a cost-efficient manner.
Included in
Big Data Analytics Strategy Formulation in South African Organisations
Kumasi, Ghana & Virtual
The main goal for organisations investing in big data analytics (BDA) is to derive business value. However, most organisations struggle to gain a competitive advantage from BDA insights. As a result, top management continues to grapple with pervasive BDA issues that they find difficult to comprehend. This research explores the foundational components that inform the formulation of a BDA strategy for organisations in South Africa. The research followed a general inductive approach through a multiple-case study of two South African BDA organisations. The findings revealed 5 components that inform the formulation of a BDA strategy. In particular, organisations require well-articulated BDA business goals and objectives that align with the required BDA techniques to be executed by competent people with the skills to manage complexities arising from various big data characteristics. Organisations must also utilise technologically advanced tools to enhance their competitive advantage in the market in a cost-efficient manner.
