Location
Accra, Ghana and Virtual
Start Date
28-8-2025 11:30 AM
End Date
28-8-2025 12:00 PM
Description
This study delves into the intricacies of mobile money technology (MMT) in rural areas of Low-Middle Income Countries (LMICs) and examines its ecosystem dynamics, affordances, constraints, and the role of trust in adoption and sustained usage. It aims to address the existing gaps in understanding the challenges and inconsistencies surrounding MMT interactions in rural communities. Emphasizing the importance of viewing MMT as an evolving ecosystem rather than just a platform, the study seeks to uncover new perspectives on the affordances and constraints shaping trust and adoption in rural communities. Primarily, the study seeks to contribute theoretically to the discourse on MMT in rural areas by conceptualizing contextual affordances and constraints. Furthermore, the findings of this research could offer valuable insights for policymakers and stakeholders seeking to understand and address the discrepancies in previous studies on MMT adoption in rural areas.
Included in
Exploring the Role of Affordances and Constraints in Shaping Trust within the Mobile Money Ecosystem: A Case of Rural Communities in Sub-Saharan Africa
Accra, Ghana and Virtual
This study delves into the intricacies of mobile money technology (MMT) in rural areas of Low-Middle Income Countries (LMICs) and examines its ecosystem dynamics, affordances, constraints, and the role of trust in adoption and sustained usage. It aims to address the existing gaps in understanding the challenges and inconsistencies surrounding MMT interactions in rural communities. Emphasizing the importance of viewing MMT as an evolving ecosystem rather than just a platform, the study seeks to uncover new perspectives on the affordances and constraints shaping trust and adoption in rural communities. Primarily, the study seeks to contribute theoretically to the discourse on MMT in rural areas by conceptualizing contextual affordances and constraints. Furthermore, the findings of this research could offer valuable insights for policymakers and stakeholders seeking to understand and address the discrepancies in previous studies on MMT adoption in rural areas.
