Location
Malawi University of Science & Technology, Malawi
Start Date
25-8-2022 2:50 PM
End Date
25-8-2022 3:15 PM
Description
People, particularly digital citizens, gain more technological experiences from their frequent usage of social media technologies. Their experience as end-users occurs before, during, and after their engagement and interaction with the technologies and is popularly described using behaviour-related definitions. However, an end-user's experience with technologies goes beyond the 'click-and-type" definition. This prompts the question, "what are the user experience elements that define and characterise end-users' engagement and interaction with social media technologies?". Using a case study-based approach, end-users' engagement and interaction with social media technologies were identified. The study's findings indicated that several user experience elements were characterised by emotions, cognitive, and behavioural dimensions. Combining the characteristics of the dimensions resulted in a more holistic view of the engagement and interaction that end-users have with social media technologies.
Included in
Characterization of End-users’ Engagement and Interaction Experience with Social Media Technologies
Malawi University of Science & Technology, Malawi
People, particularly digital citizens, gain more technological experiences from their frequent usage of social media technologies. Their experience as end-users occurs before, during, and after their engagement and interaction with the technologies and is popularly described using behaviour-related definitions. However, an end-user's experience with technologies goes beyond the 'click-and-type" definition. This prompts the question, "what are the user experience elements that define and characterise end-users' engagement and interaction with social media technologies?". Using a case study-based approach, end-users' engagement and interaction with social media technologies were identified. The study's findings indicated that several user experience elements were characterised by emotions, cognitive, and behavioural dimensions. Combining the characteristics of the dimensions resulted in a more holistic view of the engagement and interaction that end-users have with social media technologies.
