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Sports Marketing

An Exploratory Study Investigating the Effect of the NFL PLayer Anthem Protest on College Student NFL Viewership

George W. Stone Dr., North Carolina A&T State UniversityFollow

Keywords

Sports Marketing, NFL Anthem Protest, Sports Branding, Sports Viewership

Document Type

Proceedings Paper

Included in

Marketing Commons, Social and Behavioral Sciences Commons, Sports Management Commons

COinS

An Exploratory Study Investigating the Effect of the NFL PLayer Anthem Protest on College Student NFL Viewership