Proceedings

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Generation Solutions of Lynchburg (B)1 (pp. 340-346)

Francis R. Whitehouse Jr., Lynchburg College

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SPECSESSNS-CS_T16

Is Marketing the Answer to Declining Populations? A Case Study of Societal Marketing (pp. 347-353)

John E. Crawford, Lipscomb University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SPECSESSNS-CS_T16

The Counterfeit Conundrum: Are the “Fathers of Fake” Really “Masters of Marketing”? (pp. 354-357)

Heather Kirkwood, SUNY Farmingdale State College
Thomas Tanner, Bloomsburg University of Pennsylvania

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SPECSESSNS-CS_T16

Understanding How to Make Literature Reviews Easier for Business Scholars (pp. 358-360)

Cathleen S. Jones Dr., Robert Morris University
Jacqueline C. Klentzin, Robert Morris University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SPECSESSNS-CS_T16

Using a Social Machine for Promotional Marketing on Campus: A Case Study (pp. 361-363)

Matt Hettche, Christopher Newport University
Caleb Tupper, Christopher Newport University
Connor Rooney, Christopher Newport University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SPECSESSNS-CS_T16