Blood Donation Frequency Related to Social Media Usage and Preferences
Disciplines
Computer Engineering | Health Communication | Industrial Engineering | Social and Behavioral Sciences | Social Media
Abstract (300 words maximum)
The decline in blood donations from younger generations, coupled with an aging baby boomer donor base, presents an ongoing public health concern. Blood transfusion is a crucial service of health care systems, contributing to saving and improving millions of lives every year. However, the shortage of blood donors threatens national supplies in many countries, including the United States. The aging blood donor population plus increasing life expectancy worldwide have contributed to an imbalance between new demand and the current supply of blood. Collaborating with MEDIC Regional Blood Center, this project aims to support the larger study effort of recruiting and retaining young blood donors by looking into how donation frequency impacts the preference of using mobile apps for donation and investigating significant factors that affect the likelihood of donating blood. By gathering and analyzing information on mobile app preferences from blood donors, this project aims to allow for the creation of a successful app that will welcome and encourage a younger, more technically savvy generation of donors in their blood donation journey.
Academic department under which the project should be listed
SPCEET - Industrial and Systems Engineering
Primary Investigator (PI) Name
Robert Keyser
Additional Faculty
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Joy Li, Game Development, yli49@kennesaw.edu
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Maria Valero, IT, mvalero2@kennesaw.edu
Blood Donation Frequency Related to Social Media Usage and Preferences
The decline in blood donations from younger generations, coupled with an aging baby boomer donor base, presents an ongoing public health concern. Blood transfusion is a crucial service of health care systems, contributing to saving and improving millions of lives every year. However, the shortage of blood donors threatens national supplies in many countries, including the United States. The aging blood donor population plus increasing life expectancy worldwide have contributed to an imbalance between new demand and the current supply of blood. Collaborating with MEDIC Regional Blood Center, this project aims to support the larger study effort of recruiting and retaining young blood donors by looking into how donation frequency impacts the preference of using mobile apps for donation and investigating significant factors that affect the likelihood of donating blood. By gathering and analyzing information on mobile app preferences from blood donors, this project aims to allow for the creation of a successful app that will welcome and encourage a younger, more technically savvy generation of donors in their blood donation journey.