Connecting Food Through Social Media: A Case Study of Joshua Weissman
Abstract (300 words maximum)
The world of social media provides a home for individuals to create and express themselves through various forms of platforms. The ability to post videos, pictures, blogs, etc. for viewers discretion helps content creators and influencers take advantage of the opportunities the new age has given them. Through time, the internet has evolved into a space for engaging in online connections through social media. The interaction amongst these influencers with their viewers could be based upon a plethora of topics such as music, food, or even games. This case study, in particular, examines the work of the food content creator and influencer, Joshua Weissman. It includes personal techniques used by the content creator to appeal to his mass audience and looks into his level of engagement made through these online platforms such as YouTube and TikTok. To investigate this topic, a qualitative content analysis and a rhetorical analysis were utilized to further this study.
Academic department under which the project should be listed
RCHSS - English
Primary Investigator (PI) Name
Laura McGrath
Connecting Food Through Social Media: A Case Study of Joshua Weissman
The world of social media provides a home for individuals to create and express themselves through various forms of platforms. The ability to post videos, pictures, blogs, etc. for viewers discretion helps content creators and influencers take advantage of the opportunities the new age has given them. Through time, the internet has evolved into a space for engaging in online connections through social media. The interaction amongst these influencers with their viewers could be based upon a plethora of topics such as music, food, or even games. This case study, in particular, examines the work of the food content creator and influencer, Joshua Weissman. It includes personal techniques used by the content creator to appeal to his mass audience and looks into his level of engagement made through these online platforms such as YouTube and TikTok. To investigate this topic, a qualitative content analysis and a rhetorical analysis were utilized to further this study.