The Growth, Spread, and Mutation of Memes
Disciplines
Analysis | Data Science | Mathematics
Abstract (300 words maximum)
Memes are constantly being sent around and altered, making the originality of the memes difficult to find and analyze. This study focuses on the utilization of google searches to examine the most common forms of memes that have been searched up on google and recognize the difference between trends in order to determine the best types of memes that can be used for marketing purposes without altering originality. The memes utilized in the study were split between the researchers in which one focused on examining one-hundred memes of famous memes, while the other focused on examining one-hundred memes that were shared through personally experience. Four categories were of primary focus in analyzing the memes: “spikey-decaying,” “leveling-off,” “smoothly decaying,” and “Long-Term Growth.” To find the difference between categories, statistics and best-fit line were utilized to see which memes would fit into the categories and which category is better off for companies to utilize.
Academic department under which the project should be listed
CSM - Mathematics
Primary Investigator (PI) Name
Pengcheng Xiao
The Growth, Spread, and Mutation of Memes
Memes are constantly being sent around and altered, making the originality of the memes difficult to find and analyze. This study focuses on the utilization of google searches to examine the most common forms of memes that have been searched up on google and recognize the difference between trends in order to determine the best types of memes that can be used for marketing purposes without altering originality. The memes utilized in the study were split between the researchers in which one focused on examining one-hundred memes of famous memes, while the other focused on examining one-hundred memes that were shared through personally experience. Four categories were of primary focus in analyzing the memes: “spikey-decaying,” “leveling-off,” “smoothly decaying,” and “Long-Term Growth.” To find the difference between categories, statistics and best-fit line were utilized to see which memes would fit into the categories and which category is better off for companies to utilize.