Marketing and Outreach Strategies for Nonprofits and The Phoenix-Georgia
Disciplines
Business Administration, Management, and Operations | Nonprofit Administration and Management
Abstract (300 words maximum)
This project explores developing a marketing plan for nonprofits. Incorporating a marketing plan will help an organization move towards its mission. Without a marketing plan, potential benefactors may never know about the impactful work that the organization is doing. There are many different elements that make up a marketing plan. Volunteer engagement is a significant part of service delivery for organizations that require volunteers to run programming. Social media is becoming an increasingly vital aspect of people’s lives and can be valuable for nonprofit organizations. Accountability to donors and the increasing requirement for a report of outcomes is driving nonprofit work today. People want to know that their money is making a difference. The organization that I will be making a marketing plan for is called The Phoenix Multisport. They are a national nonprofit whose mission is to create a sober active community. They have recently started a chapter in Georgia where I am an intern. Creating a template for marketing is what I have been assigned to complete. Engaging a new market can be challenging, which is why a strategic plan is necessary. Implementing a marketing plan for their new chapter will have a significant impact on the organization’s impact in Georgia.
Academic department under which the project should be listed
WCHHS - Social Work and Human Services
Primary Investigator (PI) Name
Jennifer Wade-Berg
Marketing and Outreach Strategies for Nonprofits and The Phoenix-Georgia
This project explores developing a marketing plan for nonprofits. Incorporating a marketing plan will help an organization move towards its mission. Without a marketing plan, potential benefactors may never know about the impactful work that the organization is doing. There are many different elements that make up a marketing plan. Volunteer engagement is a significant part of service delivery for organizations that require volunteers to run programming. Social media is becoming an increasingly vital aspect of people’s lives and can be valuable for nonprofit organizations. Accountability to donors and the increasing requirement for a report of outcomes is driving nonprofit work today. People want to know that their money is making a difference. The organization that I will be making a marketing plan for is called The Phoenix Multisport. They are a national nonprofit whose mission is to create a sober active community. They have recently started a chapter in Georgia where I am an intern. Creating a template for marketing is what I have been assigned to complete. Engaging a new market can be challenging, which is why a strategic plan is necessary. Implementing a marketing plan for their new chapter will have a significant impact on the organization’s impact in Georgia.