Document Type
Blog
Publication Date
2-9-2022
Abstract
OER are only good if they are discoverable but just submitting them to an Institutional repository is not enough. There is a true marketing opportunity when letting people know about the OER we produce. Marketing is so much more than outreach or advertising, it is thoughtful communication that can help shift how people think about open. In this blog, a marketing manager who has worked with OER and the director of OER at a public institution will share some tips and best practices on how to build a marketing strategy for your OER.
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