Date of Award
Master of Arts in Professional Writing (MAPW)
Dr. Elizabeth Giddens
Dr. Laura Dabundo
The paper focuses on a web communications campaign for New Orleans public relations and marketing firm, Bond PR and Brand Strategy. The paper delves into the execution and results of the campaign, as well as future aspects that the firm plans to implement.
Bond, Jennifer S., "Bond PR and Brand Strategy: An Exploration into the World of Web 2.0" (2009). Dissertations, Theses and Capstone Projects. 60.