Date of Award
Fall 12-2009
Degree Type
Thesis
Degree Name
Master of Arts in Professional Writing (MAPW)
Department
English
First Advisor
Dr. Elizabeth Giddens
Second Advisor
Dr. Laura Dabundo
Abstract
The paper focuses on a web communications campaign for New Orleans public relations and marketing firm, Bond PR and Brand Strategy. The paper delves into the execution and results of the campaign, as well as future aspects that the firm plans to implement.