Brand Voice: A Proposed Integrative Model Approach

Stephen Carlson, Piedmont University

CEO Integrity's Influence on Firm Digital Orientation: How CMOs and Ad Intensity Drive Digital Orientation

Prachi B. Gala, Kennesaw State University
Saim Kashmiri, University of Mississippi
Iason Koufodontis, University of the Aegean
Heather Morgan, Kennesaw State University

‘Ghost Franchises’ and Their Branding Challenges: Have They Eliminated Too Many ‘Touchpoints’?

Marko Grunhagen, Eastern Illinois University

Inflation and Interest Rates, Consequences and Prospects for Marketing

Francis R. Whitehouse Jr., Lynchburg College

Inflation Rates Have a Tailwind

Francis R. Whitehouse Jr., Lynchburg College