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Atlantic Marketing Association Proceedings

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Sports Marketing

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An Exploratory Investigation of College Student Betting Behaviors: How Pervasive is Sports Betting in the Age of Legalized Gambling?

George W. Stone, North Carolina A&T State University
Kirsten Passyn, The Citadel
Michael A. Jones, Southeastern Louisiana University

Overcoming Negative Perceptions of the Sport of Hockey When Promoting Hockey to African American Parents of Young Athletes: An Exploratory Study of Potential Obstacles

George W. Stone, North Carolina A&T State University

 
 

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