Tech Twists and Turns: Unveiling New Privacy Paradoxes of Technology for Later Adulthood Consumers

Presenter Information

• Anna Margulis, Department of administrative sciences, Universite du Quebec en OutaouaisFollow
• Lavy Khoushinsky, Smith School of Business, Queen's UniversityFollow
• Olga Antsygina, Carleton UniversityFollow
• Marat Bakpayev, Labovitz School of Business and Economics, University of Minnesota DuluthFollow

Keywords

Consumer Privacy, Later Adulthood Consumers, Interactive technologies, Smartphones, Paradoxes of Technology, Grounded Theory

Document Type

Proceedings Abstract