A Proposed Model of Predictors for Effective Celebrity Clickbait

Cynthia B. Hanson, High Point University
Larry Lee Carter, Clemson University

Does Fear, Regret, or Both Best Drive Ad Intention?

Kirsten Passyn, The Citadel

Face Presence in User-Generated Photos and its Effect on Review Helpfulness

Anh Dang, Northern Kentucky University
Bridget Nichols, Northern Kentucky University
Mark Nichols, Amazon Web Services

Inclusive marketing campaigns: building the business and social cohesion

Yvette Lynne Bonaparte Dr., North Carolina Central University

LGBT Inclusive Healthcare Advertising and Purchase Intention

Ilgim Benoit, Appalachian State University
Jeffrey Foreman

Marketing the Future of Radiology: How AI Integration Enhances Diagnostic Precision and Streamlines Clinical Workflows

Monisha Gupta, Marshall University
Jordan -. Watts MS, Marshall University
Alberto Coustasse Hencke Dr., Marshall University

Promote Nonprofit Businesses through Generative AI

Jianping Coco Huang, Jacksonville State University
Mark J. Sciuchetti Dr., Jacksonville State University

Small Value-add Local Food Retailer’s COVID-19 and Post-COVID-19 Strategies

Timothy Schauer

Stimulus Codability and Attribute Typicality on Attitudes

Tommy Hsu, Tarleton State University
Chris Shao, Tarleton State University

The Impact of User-Generated Content and Online Reaction Videos on the Marketing of Video Games

Diane R. Edmondson, Middle Tennessee State University
W. Randy Clark, Middle Tennessee State University
Trevor Golter, Middle Tennessee State University