Keywords
NFL Anthem Protest Movement, NFL attendance, sports marketing, social unrest and sports, COVID effect on sport attendance
Document Type
Proceedings Abstract
Included in
Advertising and Promotion Management Commons, Business and Corporate Communications Commons, Marketing Commons, Sports Management Commons
The Evolving Impact of the National Anthem Protest and COVID on High School Interest in NFL Football: An Exploratory Investigation of High School Student Interest in the 2021-2022 Super Bowl.