A Research Typology for Investigating the Power of Social Media on the College Choice Process

Julie M. Pharr, Tennessee Technological University

Not all emotions are created equal in social media marketing, a case of Savannah Bananas

Jen Jones, Mercer University
Ania Izabela Rynarzewska, Georgia College & State University

Social Media Influencer Perceived Source Credibility Scale Validation and Consumer Attitudes Toward the Brand: An Exploratory Study in Urban India

James E. Stoddard, Appalachian State University
Christy M. Cook, Appalachian State University
Lubna Nafees

The New Norm for Sales Professionals: Impact of Technology During Environmental Turbulence

Michael Rodriguez
Stefanie Boyer