Cheers! Exploring Consumer Perceptions of No and Low-Alcohol Beer Messaging

Brian R. Kinard, University of North Carolina - Wilmington

Convincing Consumers to get Jabbed Through Health Message Framing

James Reardon, University of Northern Colorado
Joseph French, University of Northern Colorado
Mike Martin, University of Northern Colorado
Anita Radon, Sodertorn University College

What’s in a Name? Public Perceptions of Multi-level Marketing

Robert A. Peterson, university of texas, austin

You Won’t Believe What She Looks Like Now! Celebrity Clickbait and the Knowledge Gap

Cynthia B. Hanson, High Point University