How does compensation affect new product valuation?

Prachi Gala, Kennesaw State University
Saim Kashmiri, University of Mississippi
Duncan Nicol, Union University

To Purchase or Not to Purchase: An Exploratory Investigation of Electric/Battery Vehicle Attraction versus Conventional Gasoline Powered Vehicles among Potential African American Car Buyers as Moderated by the Individual’s Level of Environmental Concern.

George W. Stone, North Carolina A&T State University