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Services Marketing

Examining the Consumer Purchase Shares of PLBs Across Cultures: A Comparison of the U.S. and Turkish PLBs

Keywords

Private-label brands, purchase share, two-country comparisons

Document Type

Proceedings Abstract

Included in

Marketing Commons

COinS

Examining the Consumer Purchase Shares of PLBs Across Cultures: A Comparison of the U.S. and Turkish PLBs