Before, During, and After: The Reduction of the Perceived Risk in Travel Through the Use of Thematic Tour Groups

Aaron J. Schibik, University of Evansville
Peggy Shields, University of Southern Indiana
Timothy J. Schibik Dr., University of Southern Indiana

The Effect of Athlete Celebrity Endorsement on Attitude toward Brand and Purchase Intention

Yunheui Jeon, Middle Tennessee State University
Jennifer Y. Mak, Marshall University
Lei Ouyang, Marshall University