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Atlantic Marketing Association Proceedings

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Beauty During a Pandemic: The Impact of COVID-19 on the Cosmetic Industry

Katelyn Gardner, Middle Tennessee State University
Diane R. Edmondson, Middle Tennessee State University
Lucy Matthews, Middle Tennessee State University

Can a College Website Be Used to Recruit Majors? A Research Agenda for Transforming College Websites from Informational to Conversional

Julie M. Pharr, Tennessee Technological University

 
 

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