DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Education by Implementation: Experiential Case Study Creation for MBA Practicums

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Special Sessions/Creativity & Innovation/Case Studies/Methodology

Education by Implementation: Experiential Case Study Creation for MBA Practicums

Thomas Tanner, Bloomsburg University of PennsylvaniaFollow
Heather Kirkwood, State University of New York College at FarmingdaleFollow
Tyler MilfeldFollow
Yvonne TannerFollow

Keywords

Case Study, Case Study Development, Experiential Learning, Museums

Document Type

Proceedings Abstract

Included in

Marketing Commons

COinS

Education by Implementation: Experiential Case Study Creation for MBA Practicums