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Special Sessions/Creativity & Innovation/Case Studies/Methodology

Tapping the Brakes: An Exploratory Survey into Consumer Perceptions of Autonomous Vehicles

Matt Zothner, Appalachian State University
George D. Shows, Appalachian State UniversityFollow
Pia A. Albinsson, Appalachian State UniversityFollow

Keywords

innovation, autonomous vehicles, consumer attitudes, Marketing Strategy, Marketing Communications

Document Type

Proceedings Abstract

Included in

Marketing Commons

COinS

Tapping the Brakes: An Exploratory Survey into Consumer Perceptions of Autonomous Vehicles