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Special Sessions/Creativity & Innovation/Case Studies/Methodology

Case: Goods or Services? Consumers that Prefer Access Over Ownership

John E. Crawford, Lipscomb UniversityFollow

Keywords

millennials, marketing strategy, subculture, retailing, services, sharing economy

Document Type

Proceedings Paper

Included in

Marketing Commons

COinS

Case: Goods or Services? Consumers that Prefer Access Over Ownership