DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: The Opioid Crisis: Do Marketing Activities Trigger Negative Externalities?

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Social Marketing/Corporate Social Responsibility

The Opioid Crisis: Do Marketing Activities Trigger Negative Externalities?

Rama Jayanti, Cleveland State UniversityFollow

Keywords

Opioid Crisis, Marketing and Society, Pharmaceutical Marketing, Legitimacy

Document Type

Proceedings Abstract

Included in

Marketing Commons

COinS

The Opioid Crisis: Do Marketing Activities Trigger Negative Externalities?