DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Turnin’ It Upside Down: Using the Flipped Classroom to Advance Student Knowledge and Application in a Marketing Capstone Course

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Marketing Strategy

Turnin’ It Upside Down: Using the Flipped Classroom to Advance Student Knowledge and Application in a Marketing Capstone Course

Michael A. Petrochuk, Walsh UniversityFollow

Keywords

Flipped classroom, marketing strategy

Document Type

Proceedings Paper

Included in

Marketing Commons

COinS

Turnin’ It Upside Down: Using the Flipped Classroom to Advance Student Knowledge and Application in a Marketing Capstone Course