Marketing Strategy

Proceedings
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	Strategy and marketing: Can Alignment be Measured? Stephen Carlson, Piedmont College
	The Moderating Role of Entrepreneurial Orientation and Trust on the Relationship between Network Range and Firm Performance Hangjun Xu
	Turnin’ It Upside Down: Using the Flipped Classroom to Advance Student Knowledge and Application in a Marketing Capstone Course Michael A. Petrochuk, Walsh University

Atlantic Marketing Association Proceedings