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Global Marketing

M-commerce Trust and Security Concern: A Comparison Between China and the U.S. M-Commerce Consumers

Jihye Lee, Jacksonville State UniversityFollow
James L. Thomas, Jacksonville State UniversityFollow
Brent J. Cunningham, Jacksonville State UniversityFollow
Jianping Huang, Jacksonville State UniversityFollow

Keywords

mobile commerce, online marketing, comparison study, global marketing

Document Type

Proceedings Abstract

Included in

E-Commerce Commons

COinS

M-commerce Trust and Security Concern: A Comparison Between China and the U.S. M-Commerce Consumers