Proceedings

A Study of Factors Influencing the Online Purchasing Intention toward Online Shopping in Thailand

Howard W. Combs, San Jose State University

An Investigation of Emerging Competitiveness of Indian Brands and Their Strategies for Building Brand Equity

Shiva Nandan

Harnessing the BOP Ecosystems of China and India for Competitive Advantage

Hema A. Krishnan, Xavier University
Mee-Shew Cheung, Xavier University

M-commerce Trust and Security Concern: A Comparison Between China and the U.S. M-Commerce Consumers

Jihye Lee, Jacksonville State University
James L. Thomas, Jacksonville State University
Brent J. Cunningham, Jacksonville State University
Jianping Huang, Jacksonville State University