DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Understanding Entrepreneurial Marketing through Customer Orientation of Hispanic and Black Business Owners

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Entrepreneurship/Small Business Marketing

Understanding Entrepreneurial Marketing through Customer Orientation of Hispanic and Black Business Owners

Linda GoldenFollow
Robert A. Peterson, university of texas, austinFollow

Keywords

entrepreneurship, minority entrepreneurs, Mexican-American entrepreneurs, customer orientation, entrepreneurial marketing, Black entrepreneurs

Document Type

Proceedings Paper

Included in

Entrepreneurial and Small Business Operations Commons

COinS

Understanding Entrepreneurial Marketing through Customer Orientation of Hispanic and Black Business Owners