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Arts, Music and Entertainment Marketing

How Impressionism Was Rescued: A Marketing and Cultural Perspective

Kimball P. Marshall, Advance Market PlanningFollow
Rene DesbordeFollow
Pj ForrestFollow

Keywords

Fine arts marketing, market development, new product acceptance, strategic market management

Document Type

Proceedings Paper

Included in

Arts Management Commons, Marketing Commons

COinS

How Impressionism Was Rescued: A Marketing and Cultural Perspective