DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: SERVQUAL Measurement in a Healthcare Setting: Before and After Corrective Strategy Implementation

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Services Marketing

Title

SERVQUAL Measurement in a Healthcare Setting: Before and After Corrective Strategy Implementation

Presenter Information

Jerome ChristiaFollow

Keywords

SERVQUAL, service quality, longitudinal measurement

Document Type

Proceedings Paper

Included in

Marketing Commons

COinS

SERVQUAL Measurement in a Healthcare Setting: Before and After Corrective Strategy Implementation