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ESports: A New Era of Spectator Games

David Grubic, Robert Morris University
Amber A. Smith-Ditizio, Robert Morris University
Alan D. Smith, Robert Morris University

Marketing College Sports using a Segmented Game Plan

Lisa Spiller, Christopher Newport University
Dae-Hee Kim, Christopher Newport University
Matt Hettche, Christopher Newport University

Sponsorship-Linked Marketing: Using Social Media Brand Affinity Data to Determine Sport Sponsorship Effectiveness

Daniel White, University of Alabama
Corey White, Beeson Divinity School
Darin White, Samford University

Sports Team’s Well-being: An Integrative Perspective of the Role of Conflict and Emotional Intelligence on Trust and Happiness

Drew Sannes, Minnesota State University
Wooyang Kim, Minnesota State University

Super Bowl LI: A Critical Marketing Blitz

Yvette Lynne Bonaparte, North Carolina Central University