Proceedings

ESports: A New Era of Spectator Games

David Grubic, Robert Morris University
Amber A. Smith-Ditizio, Robert Morris University
Alan D. Smith, Robert Morris University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SPORTSMKTG_T17

Marketing College Sports using a Segmented Game Plan

Lisa Spiller, Christopher Newport University
Dae-Hee Kim, Christopher Newport University
Matt Hettche, Christopher Newport University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SPORTSMKTG_T17

Sponsorship-Linked Marketing: Using Social Media Brand Affinity Data to Determine Sport Sponsorship Effectiveness

Daniel White, University of Alabama
Corey White, Beeson Divinity School
Darin White, Samford University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SPORTSMKTG_T17

Sports Team’s Well-being: An Integrative Perspective of the Role of Conflict and Emotional Intelligence on Trust and Happiness

Drew Sannes, Minnesota State University
Wooyang Kim, Minnesota State University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SPORTSMKTG_T17

Super Bowl LI: A Critical Marketing Blitz

Yvette Lynne Bonaparte, North Carolina Central University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SPORTSMKTG_T17