Proceedings

Emotional Exhaustion and Its Role in Service Sabotage among Retail Sales Employees

Diane R. Edmondson, Middle Tennessee State University
Lucy Matthews, Middle Tennessee State University
Cheryl Ward, Middle Tennessee State University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/RETAIL_T14

Examining Private-Label Brand Equity Dimensions: Do Brand Equity Dimensions Differ for Different PLBs of the Same Store?

Paul Trapp, Valparaiso University
Musa Pinar, Valparaiso University
Tulay Girard, Pennsylvania State University - Altoona

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/RETAIL_T14

Showrooming: The Effect of Gender

David J. Burns, Kennesaw State University
Pola B. Gupta, Wright State University
Jennifer Hutchins, Kennesaw State University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/RETAIL_T14