DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: How Regional Employment in the U.S. Automobile Industry Influences Consumer Ethnocentrism

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Global Marketing

Title

How Regional Employment in the U.S. Automobile Industry Influences Consumer Ethnocentrism

Presenter Information

William T. Neese, Troy UniversityFollow
W. Frank Thompson Jr., Troy UniversityFollow
Stephen C. GarrottFollow

Keywords

consumer ethnocentrism, employment in the U.S. automobile industry, U.S. Census Bureau geographical regions

Document Type

Proceedings Paper

COinS

How Regional Employment in the U.S. Automobile Industry Influences Consumer Ethnocentrism